Your customers’ success stories shorten your sales cycle and improve your closing rate.

Your prospects want to hear about the results you’ve delivered. But they also want to know how you work your magic, what it’s like to work with you, and why they should choose you over your competitors.

Case studies cover all these bases, and more. They provide authentic evergreen content. They generate media opportunities. They lend concrete context to abstract concepts. is your resource for producing more memorable, more effective case studies.

Dive in.

And let me know if I can help.

Case Study Promotion

HTML vs PDF – Making your Case Studies Accessible in the Mobile Era

When a prospect decides to read one of your case studies, you want to give them the best reading experience possible. Readers on mobile devices need responsive content that adapts to the size of their screen. That’s just one reason why PDF case studies are now giving way to web-based versions. In this article we’re going to look at two companies’ best efforts at creating case studies for the mobile era. You’ll come away with…
Case Study Promotion

Case Study Download Pages – Hacks and Inspiration

Before your prospects can read your case studies, they have to visit your case study download page. That’s your first opportunity to give them an excellent experience. In this video, you’re going to see four companies’ best efforts at optimizing their case study download pages and you will learn about a ton of hacks and inspiration for your own page. Begin with a strong value statement We start with Shape Security. This begins with a sharp…
Case Study Critique

Customer Success Story Critique – AlienVault

In this post, you’re going to learn these best practices that you can apply to your next customer success story: A nifty technique to boost your ROI How to choose better case-study candidates How to strike the right balance between your company and your customers How to grab skimmers’ attention How to make your customer success stories easier to read Why longer customer success stories are OK Hi, I’m Mike Russell from, the place…
Case Study Critique

Cyber Security Case Study Critique – Shape Security Saves Retailer

In this post, you’ll learn these best practices for your cyber security case studies: 1. What your case studies’ titles absolutely cannot mention. 2. How to make an emotional connection with your readers. 3. The least you can do to promote your case studies. 4. How to make your offering look great without turning the case study into a sales sheet. 5. Why it’s important to mention your process. 6. The power of giving specific…
Case Study Critique

Case Study Writer Critique of Sift Science Helping Hotel Tonight

Learn these six best practices from a professional case study writer: 1. One easy way to make your case studies more authentic. 2. A mistake to avoid losing readers’ interest in the first 10 seconds. 3. The core element that every one of your case studies MUST have. 4. How to make your case studies engage mobile readers. 5. How to improve your case studies’ readability. 6. One of the best ways to conclude your case studies. Hi,…
Case Study Critique

Case Study Critique – Rapid7 Helps UT Dallas

In this video, you’ll learn these best practices for your case studies: 1. How to engage your case study readers in the first five seconds. 2. One trick that will make your case studies more memorable. 3. How to enhance product descriptions with story. 4. The main deciding factor behind effective case studies. 5. A mistake to avoid in your introduction. 6. What makes for a strong conclusion. Hi, I’m Mike Russell from I…