I write case studies for marketers of SaaS businesses who generate leads, convert prospects and retain customers. And I love doing it.
From an early age, I was the kid who enjoyed writing book reports and playing chess. That didn’t score points on the playground, but it did set me up as a lifelong learner, strong writer and strategic thinker. Since 2008, I’ve applied that skill set and attitude as a freelance copywriter for succinct, persuasive writing that exceeds my clients’ expectations and nails our readers’ needs.
My clients praise me for my writing, professionalism, creativity and strategic thinking. For them, it secures their rock-star status around the office. For me, it satisfies my need to work on meaningful projects.
Over the past few years, I’ve done most of my work for companies in the online honesty space: cybersecurity, authentication and anti-fraud. Why that niche? Cybercriminals and fraudsters drag down the digital economy and threaten our safety. As a creator and constructive world citizen, I can’t stand the idea of people pirating my work or using my identity for their gain. Working in this complex space with other passionate professionals feels relevant and fulfills me – the perfect blend to stay inspired.
Now that you know a little bit more about me, and if you think that we’d work well together, I hope you’ll reach out.
“I happily recommended Mike”
“Mike and I worked together for two years across two different projects – one SaaS product and one Creative Services business. Mike produced an excellent series of case studies for us. They involved interviewing a number of our customers and turning their stories into snappy but informative two-page articles. We still use them all the time. They make a great resource for objection handling and product validation.”
– Millie Blackwell
President and Co-Founder